The BookSeat is designed like an ordinary book.... but it has many features. The seat has a rotatable arm / the couch has a headsup-display which allows you: - to inform about a special book (maybe even the designed one) very privately - read an analog book on it - use the integrated eReader (or your own) to read a book - view a special interview or comments by the author - connect your own eReader to get premium content - buy the book directly in the chair/couch
What is the core principle of your idea?
First of all - the printing on the BookSeat/BookCouch can easily be changed for different book titles (instead of the given example) - so it works rather as an analog template. The BookSeat/BookCouch is meant to be as some sort of a personal central information place for a special book (all available information at one place) but customers may even get information about any other book.
Can your idea be applied to different formats (in a bookstore, at a trade fair, at a conference)?
Sure, simply exchange the printing on the BookSeat/BookCouch and the available information according to the selected book title.
Would it be possible to turn your idea into a reality, or at least create a prototype of it, at short notice, i.e. by the Frankfurt Book Fair in October 2014?
Sure... no problem. Wood, cushion, an ebook reader and a wifi enabled computer will do.
What do you estimate the costs for the prototype or the final implementation of your idea to be?
If the product is produced in a large scale the costs will reduce dramatically. I assume the final costs will be at about 300-500 €.