mechanism is simple but effective! Customer will be curious to discover new titles.
What is the core principle of your idea?
I highlighted the digital publishing products in physical space. So my proposal is a special shelf which has a rotating strip (with e reader on it). The potential customer will have the opportunity to choose books and will extract them from the screen. Also can rotate the tape to create the impression that through an eReader has unlimited possibilities. The books could be covers (with direct link, qr code etc. on it) or real books with a sticker on it (with direct link, qr code etc. on it).
Can your idea be applied to different formats (in a bookstore, at a trade fair, at a conference)?
Would it be possible to turn your idea into a reality, or at least create a prototype of it, at short notice, i.e. by the Frankfurt Book Fair in October 2014?
What do you estimate the costs for the prototype or the final implementation of your idea to be?