Out of The Ether
Touching digital books in an emotional way. More visuals to follow.


A Poem - By John Hardwick

What is the core principle of your idea?

An expression of the meaning of exploring digital information and bringing it into the tangible world of reading. The digital code represents all the content that exists in cyberspace and how easy it is to access. Copy the QR code to save the poem on your phone.

Can your idea be applied to different formats (in a bookstore, at a trade fair, at a conference)?

Yes. The QR code could also include any information such as a link to the Frankfurt Book Fair or a digital book publisher, bookstore, etc., - from sheets of wrapping paper to a fully covered trade stand, posters, window display, banners, cushions for a bookstore reading area, online, - virtually any promotional item for digital content that can be read. For example, a link could follow the poem and be something like: http:www.yourbookstore/books/downloads

Would it be possible to turn your idea into a reality, or at least create a prototype of it, at short notice, i.e. by the Frankfurt Book Fair in October 2014?


What do you estimate the costs for the prototype or the final implementation of your idea to be?

Minimal cost for posters and wrapping paper - and up to any amount for a complete trade show booth.

Other entries in this project