Arena for Books

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Read the BriefSee all IdeasParticipants
Viewing published ideas, sorted by popularity.
AD CARDS
The idea - to make a stand with the e-book ad cards.
1/5

Solution

Each that card is a physical tangible advertising of some e-book. E-book ad card contains QR code and the annotation of the e-book.

You can take the card with you for free, to give to someone, or just download e-book by QR-code.

Idea offers different audience's involvement levels.

Stand with such cards can be placed on Fairs as well as in bookstores. This is the easiest and cheapest way to make e-book tangible

What is the core principle of your idea?

Ad cards (usual cardboard cards, with book cover, annotation text, QR code) offers tangible representations of the e-book.

Idea offers different audience's involvement levels: 1. See e-book cover and go; 2. Take ad card for free and go; 3. Take ad card and read annotation; 4. Take card, scan QR code and read teaser on your gadget; 5. Scan QR code and read teaser on the stand; 6. Take card, read teaser, and buy e-book.

Can your idea be applied to different formats (in a bookstore, at a trade fair, at a conference)?

Idea has modular system, so it is adaptable to small/large spaces as well for different events.

Would it be possible to turn your idea into a reality, or at least create a prototype of it, at short notice, i.e. by the Frankfurt Book Fair in October 2014?

Idea with ad cards ir very simple. Ad cards are usual paper cards, so it is very cost-effective. Stand is very simple to produce. It can be done less than for 1 month.

What do you estimate the costs for the prototype or the final implementation of your idea to be?

3000 eur for tehcnical project design of the stand; 400 eur production of each stand; 0,1 eur production costs for each ad card.

Comments

DavidOlbrich
DavidOlbrichguide
about 6 years ago

Dear Evgeni,

Thanks for your submission!

But I think this idea with the e-book cards does already exist on the marked!

Have you thought about a new form, experience or handling for digital content?

Best, David

EvgeniLeonov
Jevgenijs Leonovsowner
about 6 years ago

Oh, really, I havent seen it. I am not often guest in bookstores :)

EvgeniLeonov
Jevgenijs Leonovsowner
Jevgenijs Leonovsowner
about 6 years ago

I have cheked internet, and found only ebook gift cards, not advertising cards :) If You have some info about ad cards for ebooks, give me some link, thanks ;)

InDezign
InDezign
Jevgenijs Leonovsowner
about 6 years ago

Hey Evgeni... I agree to you - there is imho a significant difference between a gift card and an ads cards. You'd may be laugh out loud, but I also had some ideas on ads cards (or at least similar items). Maybe we should work together on the idea and present a nice collection of ads items? Anyway... keep going!

EvgeniLeonov
Jevgenijs Leonovsowner
Jevgenijs Leonovsowner
about 6 years ago

Good idea! Though, as client think it is not quit unique idea, may be not worth to develop it furhter :)

EvgeniLeonov
Jevgenijs Leonovsowner
Jevgenijs Leonovsowner
about 6 years ago

I will think about

RK_341
RK_341
about 6 years ago

Cool Man!!!!

EvgeniLeonov
Jevgenijs Leonovsowner
RK_341
about 6 years ago

Thanks!!!

wycich83
Piotr Wycichowski
about 6 years ago

Great idea Evgeni! love it! :]]]]

pikton
pikton
about 6 years ago

master!!

Xavier
Xavier Iturralde
about 6 years ago

GREAT ONE!!! :)

voinealex
voinealex
about 6 years ago

hey Evgeni ! I think this is your best idea in the contest, This is the one i would mostly see in a bookshop. it could work anywere not depending on the space available.
good luck !

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