Each that card is a physical tangible advertising of some e-book. E-book ad card contains QR code and the annotation of the e-book.
You can take the card with you for free, to give to someone, or just download e-book by QR-code.
Idea offers different audience's involvement levels.
Stand with such cards can be placed on Fairs as well as in bookstores. This is the easiest and cheapest way to make e-book tangible
Ad cards (usual cardboard cards, with book cover, annotation text, QR code) offers tangible representations of the e-book.
Idea offers different audience's involvement levels: 1. See e-book cover and go; 2. Take ad card for free and go; 3. Take ad card and read annotation; 4. Take card, scan QR code and read teaser on your gadget; 5. Scan QR code and read teaser on the stand; 6. Take card, read teaser, and buy e-book.
Idea has modular system, so it is adaptable to small/large spaces as well for different events.
Idea with ad cards ir very simple. Ad cards are usual paper cards, so it is very cost-effective. Stand is very simple to produce. It can be done less than for 1 month.
3000 eur for tehcnical project design of the stand; 400 eur production of each stand; 0,1 eur production costs for each ad card.
