Visitors can download reading samples of books they are interested in simply by "bumping" their smartphones into designated terminals placed at the respective exhibition stands. The "bumping"-experience allows for a both low-threshold and haptic (good retention, "anchoring") book sample acquisition experience.
The core principle of the idea is to equip exhibition stands with terminals using "bumping" technology. Bump used to be a successful application that allowed for file transfers between users who physically bump their phones together I suggest using the Bump principle between publishers' terminals and an end-user devices rather that between to end-user devices. Visitors/customers can download the software in shops, fair halls, when buying the fair ticket online ...
Can easily be implemented in all the above contexts.
Due to its success, Bump has recently been acquired by Google (http://blog.bu.mp). Bump is not available any longer, however, similar solutions are.
Low. Basically software acquisition.
Dear Dr Steffen Roth!
Thanks a bunch for this one, too!
• I love the simplicity of your idea and I think this has great potential! • Actually you would need to install an app before, right? • Do you think the patented idea of "bump" would still have the possibility to be implemented just like you said or would you fear legal interferences?
• Since your idea is very relevant and interesting, it would be great if you would fine-tune your visual presentation. Do you know that you can team up on jovoto and work as a team on submissions?
Best from Berlin!
Yours Jesko
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