The great moment when you open a book can be seen symbolically as opening the gates to a new fascinating world.
I want the customer to experience this magical key moment in physical space with digital technology: The book board (Buchdeckel) is a screen which is fixed. It can be opened physically like a real board.
I want the customer to find the key to the world of digital content: To interact with this "book" he has to break for example seven digital seals. Every single seal stands for a certain genre. After removing one seal by solving a simple multiple choice riddle the locked board is unclipped automatically and can be opened. The topics are endless. You can find other stories to let the customer open the "book".
At a trade fair an oversized monitor wall (3 to 4 metres high) is gonna be used which can be opened physically. Behind that there is a small room where you can experience atmospheric moods with light and sound during reading digital content. You are now inside the book.
Everything is possible. ;-)
What does the world cost? ;-)
Dear Wolfgang Mailbeck!
thanks for your first draft!
• I love to read this part of your idea desciption. Its exactly what I have in mind thinking about reading and storytelling: "The great moment when you open a book can be seen symbolically as opening the gates to a new fascinating world. I want the customer to experience this magical key moment in physical space with digital technology." • I am not sure of you would need 2 small digital devices.
• I have been thinking a lot about solutions for this challenge myself preparing the project. I would love to see or experience to physically WALK INTO a book. I think there are many outstanding possibilities. From huge blank books with digital surfaces that you can walk in to discover the content in an awesome relaxed atmosphsere – to "The Book" as an architectural appoarch where the whole store is a giant book with many levels. Maybe the backside is fully covered with glass, so you see many customers reading, and even being a story inside as well.
What do you think?
Yours Jesko
Wow, Jesko! You have so amazing, and so architectural idea here! Why did You not submitted it yourself, or telling me about your thoughts -and would collaborate the best idea in contest! :) :) :)
Hey Wolfgang,
Thanks for your submission!
After reading your concept I'm looking forward to get some images. I like your beginning "opening the gates to a new fascinating world". To add screens together sounds a bit too technical in this context to me. But it depends..
Maybe coming the "magical key" moment closer goes along with modified sensual experiences through real architecture - what happens if a wall out of glass/ half-mirror enables a view through itself just from one side/ direction? Like in a lineup at a police station. Or by slipping through the rooms, also the acoustic, the light or the temperature is changing?
I think your idea makes fun :)
Curious about your next steps!
Best, David
Thank you very much for extending my idea, Jesko and David. I will take up your train of thoughts. This is really a great approach to bring the act of opening a book in real architectural dimensions with the help of digital technique. Let’s find the key to digital content to open the gate to new worlds.
Here we go. Well, I’ll do my very best ...
Hello again, the huge screen wall can be controlled by laptops in front of the "book".
Another (out of many) story to open the book: After choosing a title out of an overview the cover page is shown in fullscreen. The board is opened. Now the customer can go into the "storyline room" experiencing light, sound and reading extracts on a screen inside.
It really would be funny to use a half-mirror at the spine of the book so visitors behind could see the different responses of the person in the "book".
I even converted by flat at home to simulate this feeling inside a room 3 metres in length and 1 metre in width. Very exciting to become one with the "book"!
Hey Wolfgang,
I advise you to to it the other way around: somebody is standing inside the "box" and can see the others outside but them CAN'T see him inside. The person inside gets faced with unique feelings. For example intimacy, calmness, high spirits..
Get even more concentrate on your box and the unique feelings you can make with it and the handling which is needed.
Don't spend too much effort on your trade fair furniture and the high gloss light frame, it looks a bit to technical and clean.
What do you think?
And please: If you do such interesting and real experiences during a design process, make pictures and upload it!!!
Keep going on :)
Best, David
Some pretty cool work, Wolfgang! I think this could not only be used for being topic-specific but even maybe book-specific? Maybe some sort of a book where you may even find items taken from the book's story. E.g. think of "Harry Potter" - people may find his magic wand, the original classroom design and maybe even the "Golden Snitch" or the "Nimbus 2000". Or for "Illuminati"you may find the fisher's ring or the popes hat...? Looking forward to your next pictures... ;)
Thank you, InDezign (with Z) ;-)
I also thought about experiencing with a story specific scenery which is projected onto the walls. But you only can do this with a few bestsellers. I want that you can open every book off of the database. The customer wants to go into his book he has chosen. Finding sceneries for thousands of books is utopian.
And finally I don’t want to make a sort of cinema out of it. The person inside gets faced with intimacy, silence or mystery just because of the room itself. Maybe only being backed by moody light and acoustic the customer can read a preview of his story on a big page on the wall. However he should be animated to buy the ebook. ;-)
Understood and agree, Wolfgang. ;) But maybe you can ffer the customer to select from different books 8not only categories)... ? I guess, there will be a ot of bestsellers where you can use standard images and scenarios.... Anyway... great idea!
Hey Wolfgang,
Great that you came up with another visualization, good process!
Good that you mentioned the cinema-like look and want to work against it :)
Your actual draft seems a bit corny, the prospects of the room itself has to be pointed out more!
Maybe this article and the link below helps you to give your draft another twist - conceptual and aesthetically: It's about the exhibition "One on One" where the curator created individual microcosm environments that invite the viewer to experience and participate with art on a one on one level.
http://www.berlinartlink.com/2012/12/12/one-on-one-one-two-many/
And this one for formal aspects.. :
http://www.urdesign.it/?s=silent&submit=Search
Best, David
when pratically implemented this idea is a very beautiful concept for a Book fair.All the best.
Thx, Mahe 22. Possible that the book couldn’t fit in a local bookseller’s shelf. ;-)
Dear Freier, don't worry the Bookseller can buy a spacious Bookshop and create a wooden casework massively (say 3 shelving like a building with a lift facility),to fit your product,the shelf will be extended like a balcony to fill seating for the customers.. new updates are impressive......Good luck...Thanks.
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