BOOK ARENA - The 4D experience concept
Redefining book retail experience, personal, intimate, enhancing senses, interact in 4d.


The book arena is divided into several parts, which total to the customers experience, at the entrance are the window displays of LED projecting promotion images , at the middle are DESK TOPS which are interactive with touch screen monitors built in the tables, on the sides are the Library PODS, more personal and in depth presentation of the books, for large bookstore area it can be divided by categories. at the edge of the walls are the DIGI SHELVES, lastly a counter to receive the actual BOOK

What is the core principle of your idea?

Create an interesting experience in bookstore retail.

Can your idea be applied to different formats (in a bookstore, at a trade fair, at a conference)?

Modular designs and developed systems will make this stands and displays highly flexible. Just need a power point and were ready to go. For open air events, water proofing required.

Would it be possible to turn your idea into a reality, or at least create a prototype of it, at short notice, i.e. by the Frankfurt Book Fair in October 2014?

Yes, but there are cost considerations.

What do you estimate the costs for the prototype or the final implementation of your idea to be?

200,000 RMB