At first sight the corresponding/appendant mug appears to be just a regular pen holder. But, as a matter of fact, it is not because the bottom of the mug is equipped with an induction recharging technology. Twisting the upper part of the mug activates the loudspeakers and the volume control.
Arena for Books
What is the core principle of your idea?
The design of -pen2- includes a digital pen and a related charging station. With the help of this device acoustic contents can be played by the reader of the Encyclopedia.
Can your idea be applied to different formats (in a bookstore, at a trade fair, at a conference)?
Would it be possible to turn your idea into a reality, or at least create a prototype of it, at short notice, i.e. by the Frankfurt Book Fair in October 2014?
What do you estimate the costs for the prototype or the final implementation of your idea to be?