The handling of -zoom- is like using a special magnifier that can provide the reader with more profound information by highlighting details of the text and the decisive picture.
What is the core principle of your idea?
The design -zoom- is an interactive magnifier. On the one hand it is a reading aid and on the other hand it provides the reader with additional, more detailed information on the printed text. Videos on a chosen topic can be depicted on the display and an integrated loudspeaker offers additional acoustic contents. A special printing technology links the texts and the graphics to a special code that can be scanned and activated by -zoom-.
Can your idea be applied to different formats (in a bookstore, at a trade fair, at a conference)?
Would it be possible to turn your idea into a reality, or at least create a prototype of it, at short notice, i.e. by the Frankfurt Book Fair in October 2014?
What do you estimate the costs for the prototype or the final implementation of your idea to be?