PUZZLE
The idea is to make a stand with the e-book ad cards. Stand is a puzzle from tube boxes.
1/5

Solution

Each that card is a physical tangible advertising of some e-book. E-book card contains QR code and the annotation of the e-book. You can take the card with you for free, to give to someone, or just download e-book by QR-code. This is the easiest and cheapest way to make e-book tangible! Stand with such cards can be placed on Fairs as well as in bookstores. Stand has modular structure: you can mount any form in any size for every space.

What is the core principle of your idea?

Idea offers different audience's involvement levels: 1. See e-book cover and go; 2. Take ad card for free and go; 3. Take ad card and read annotation; 4. Take card, scan QR code and read teaser on your gadget; 5. Scan QR code and read teaser on the stand; 6. Take card, read teaser, and buy e-book.

Can your idea be applied to different formats (in a bookstore, at a trade fair, at a conference)?

Stand has modular structure: you can mount any form in any size for every space. Assambling is not more difficult than gathering tent. There are 4 elements: 3 types of the boxes and grid sticks. To assemble stand you need: 1. Install holding grid 2. Add 1 type boxes 3. Add 2 type boxes 4. Add 3 type boxes 5. Place e-book cards

Would it be possible to turn your idea into a reality, or at least create a prototype of it, at short notice, i.e. by the Frankfurt Book Fair in October 2014?

Idea with ad cards ir very simple. Ad cards are usual paper cards, so it is very cost-effective. Stand is very simple to produce. It can be done for 1-2 months.

What do you estimate the costs for the prototype or the final implementation of your idea to be?

4000 EUR for tehcnical project design of the stand; production costs of each stand depends on quantity of modules; 0,1 EUR production costs for each ad card.