Each that card is a physical tangible advertising of some e-book. E-book card contains QR code and the annotation of the e-book. You can take the card with you for free, to give to someone, or just download e-book by QR-code. This is the easiest and cheapest way to make e-book tangible! Stand with such cards can be placed on Fairs as well as in bookstores. Stand has modular structure: you can mount any form in any size for every space.
The idea is to make a stand with the e-book ad cards. Stand is a puzzle from tube boxes.
Idea offers different audience's involvement levels: 1. See e-book cover and go; 2. Take ad card for free and go; 3. Take ad card and read annotation; 4. Take card, scan QR code and read teaser on your gadget; 5. Scan QR code and read teaser on the stand; 6. Take card, read teaser, and buy e-book.
Stand has modular structure: you can mount any form in any size for every space. Assambling is not more difficult than gathering tent. There are 4 elements: 3 types of the boxes and grid sticks. To assemble stand you need: 1. Install holding grid 2. Add 1 type boxes 3. Add 2 type boxes 4. Add 3 type boxes 5. Place e-book cards
Idea with ad cards ir very simple. Ad cards are usual paper cards, so it is very cost-effective. Stand is very simple to produce. It can be done for 1-2 months.
4000 EUR for tehcnical project design of the stand; production costs of each stand depends on quantity of modules; 0,1 EUR production costs for each ad card.