Card with two codes
1/5

Solution

Frosted plexiglass (diagonal 7” inches long) with two faces: cover and the back side (printed, laminated and fixed). We have two codes: The first one on the cover is to read an abstract (online or downloaded). The code is the ISBN with -AB extension, that indicates (Editor website) the intention to read an abstract. The second code on the back side, covered by a scratch-off layer, is to buy the ebook online. No digital data are stored in this card. The card is protected by shrink-wrap.

What is the core principle of your idea?

A card with two codes. One to read an abstract, one to download the ebook after purchase in the book store. No data or chip are included. An internet connection is needed to use both codes. You are free to buy the ebook in a store paying with money (so, not only digital payments). (The scratch-off layer solution has been adopted in different ways by some Editors.)

Can your idea be applied to different formats (in a bookstore, at a trade fair, at a conference)?

The card can be lined up on a table, or simply placed on a slanted display stand.

Would it be possible to turn your idea into a reality, or at least create a prototype of it, at short notice, i.e. by the Frankfurt Book Fair in October 2014?

Yes

What do you estimate the costs for the prototype or the final implementation of your idea to be?

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