Create atmosphere, use the new space you get and build a bookstore with genre themed areas where the recipients can feel the story around them. Therefore they will bei together with People That Share their interest and they can Talk about their latest experience. Most bookstore dont offer seats, or seats that are cozy, where they can get an impression of the books story and feel like home. Moreover there should be a Connection to the internet for information, Social Media (word of mouth),etc.
What is the core principle of your idea?
In a time where digital books are mostly bought on the Internet at home or at work, you have to offer a place where the recipients feel entertained, informed and cozy. They want to escape the real world and flee into a story that will stop the time and problems around them. Create a cozy place with genre themed areas where people with the same interest can sit together and talk about the latest book a la word of mouth marketing and inform themselves about ratings, prizes, continuations.
Can your idea be applied to different formats (in a bookstore, at a trade fair, at a conference)?
The everyday life is stressful. People are reading for education, hobbies, entertainment. Therefore the bookstore should be a place of Entertainment and relaxation. A trade fair, a conference and even a bookstore in the city center can be stressful and exhausting. People will look for something where they can rest and relax. Create oases where they wont be disturbed in a beautiful atmosphere with warm materials (wood, colours) and present your ebooks on screens that are integrated in the furnitu
Would it be possible to turn your idea into a reality, or at least create a prototype of it, at short notice, i.e. by the Frankfurt Book Fair in October 2014?
You can build little genre themed stands where recipients have their own areas with a digital signage for every genre and connections to ebook readers that are connected to the internet so that the recipients can inform themselves about prices, valuations and continuations. Create an own blog with a charter for each Book where the recipients can write about their own options and references. Then create qr Codes for each book at each genre area so that keen recipients can easily buy their book
What do you estimate the costs for the prototype or the final implementation of your idea to be?
Depends how many genre specific stands are requested. However the digital feasibility isnt a Problem since its already available but Not user for bookstores yet