This stand is an open book. Visitors will enter through the cover and will walk through different areas (literature, history, etc.). Each domain can be another page. Virtual books can be displayed on different displays with touch screen (or different flyers for a cheaper cost presentation).
Arena for Books
What is the core principle of your idea?
The open book.
Can your idea be applied to different formats (in a bookstore, at a trade fair, at a conference)?
Would it be possible to turn your idea into a reality, or at least create a prototype of it, at short notice, i.e. by the Frankfurt Book Fair in October 2014?
What do you estimate the costs for the prototype or the final implementation of your idea to be?