the digital word
transforming the printed word
1/5

Solution

a modular wall/ space, showing the printed word or title of books getting blury. The glas makes everything behind it look blury. (depending on the distance to the glas the bluryness is adjustable) even a digital/ animated projection is possible...

What is the core principle of your idea?

show the "transformation" to the digital

Can your idea be applied to different formats (in a bookstore, at a trade fair, at a conference)?

through modular sizes, every format can be applied to

Would it be possible to turn your idea into a reality, or at least create a prototype of it, at short notice, i.e. by the Frankfurt Book Fair in October 2014?

no problem

What do you estimate the costs for the prototype or the final implementation of your idea to be?

as many segments of profilit (reglit) glas needed + letters (either digital / or easier self formed sentences or titles of books in tangible or flat letters...) + RGB lightning + desk/ storage -multimedial technology + graphics + seats

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