The shelf
Do not irritate the traditional reader with too much technology. Pick him up where he's at.


On first sight, why should someone sell digital content in a so-offline area like a bookstore? You have to go there while the web is everywhere nowadays. It is a bad place for that, but it is something a digital bookstore hardly is: a place of culture, a place of haptic experiences, communication and a place for getting literature even anonymous. So whe thinking about all this there are only a few obstacles to be taken to transfer all these unique qualities towards digital distribution.

What is the core principle of your idea?

– Offer digital content in a space as familiar to bookstores as possible – Lower the technological barrier invite the sceptic – Do not disturb the athmosphere of a real bookstore – Offer anonymity in purchasing digital books

Can your idea be applied to different formats (in a bookstore, at a trade fair, at a conference)?

Yes. It is scalable and everywhere placeable.

Would it be possible to turn your idea into a reality, or at least create a prototype of it, at short notice, i.e. by the Frankfurt Book Fair in October 2014?

Would be possible to show a dummy or to work out a presentation

What do you estimate the costs for the prototype or the final implementation of your idea to be?

A show-dummy should be possible under € 1.000, depending on research on readers etc. The final implementation can be complex in view of implementation into the merchandise/shop-system. It's too early to think about that now. And: € 39,- for the shelf. :-)