Chrysanthemum Reboot
A digitalised, photographic interpretation of intricate, ornate blooms.
1/3

Solution

Using my own photographs of these flowers, prevalent across different cultures over centuries, I have given them a post-processed edge, fragmenting and inverting the usual view to give a fresh, feminine and forward-looking aspect.

Why does your design stand out?

It is a distinct take on traditional floral, distorting and chopping up the image, while retaining a pretty and feminine palette.

Which kind of brands do you imagine using your design?

TopShop, Zara, Bershka, H&M

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