Using my own photographs of these flowers, prevalent across different cultures over centuries, I have given them a post-processed edge, fragmenting and inverting the usual view to give a fresh, feminine and forward-looking aspect.
Why does your design stand out?
It is a distinct take on traditional floral, distorting and chopping up the image, while retaining a pretty and feminine palette.
Which kind of brands do you imagine using your design?
TopShop, Zara, Bershka, H&M