Bag it!

Free reign to design a backpack or school bag for students.

$2,500prize pool

Free reign to design a backpack or school bag for students.








This one is a dream brief. Free reign to design a college backpack, messenger bag or lunch bag. There are no limitations. The target market is a tech savvy and design conscious one: senior school and college kids, aged 14-22. They’re pretty much open to anything; that said, they tend to follow current trends. Check out the following great brands for what’s happening in the backpack/carry bag/shoulder bag space:





Dakine -

Burton -

Jansport -

Timbuktu -

Wenger -








Task Definition


Quite simply: design next season’s student backpack or bag. Feel free to propose new designs, styles, colors, patterns or features. Just bear in mind we’re dealing with school bags - no handbags please. You can submit sketches or designs. Show us the details if they matter and label the features if they’re difficult to illustrate. Backpacks are the most popular style of bag. Consider how the bag will be used: are there new features you feel should be incorporated into the bag?




When given a broad brief it often helps to define the person you’re designing for. Some questions that may come in handy:


  • What age is the person you’re designing for exactly?
  • Boy or girl?
  • Style? Music? Interests?
  • How do they get to school? bicycle, long walk, short walk, bus, skateboard, helicopter...
  • What do they carry in there bag?
  • Does it have a trolley system?
  • How are the contents sorted and stored?
  • Do they need padding? Cooling?
  • Electronic gadget accessories? Any accessories?
  • Specialized compartments?
  • What ways can the bag be carried?
  • Access?
  • Color, patterns, trims?




Target Group

Urban dwelling boys & girls 14-22





  • Current
  • Trend Conscious
  • Functional
  • Street Savvy



Mandatory requirements


  • Design sketches or mock-ups.
  • Illustration or detailed description of features.




Great design competition for new bags -- should be a fun contest.

Very small budget imo

who is the client ????

hey thirdbase, this is an "invent a brand"-contest and the client would like to remain anonymous. the important thing to know is that it is a manufacturer of bags.

i love product design contest

fun stuff! are there limitations on the manufacturing process or the products used? you can see my design calling for eco friendly materials and fair trade practices in manufacturing... that's why i'm asking. thanks!

I'd hope that the manufacturer could commit that everyone in its supply chain earn a living wage and work in good conditions...

wow great contest! could be very interesting to create a bag i could use for school.

are we allowed to summit just one idea ? or more ?

Hi JayJay,

You're allowed to submit 5 different ideas in this contest.

is it possible to get to know what price-category the bags will be?

hey dahu, the price category will be entry level to medium priced - anyway, don't let that stifle your creativity!

Just for information - if you google brands like "rushfaster" or "sling bag" - then lots of similar designs appear like in this competition - so there are a lot of designs that exists already. So just that you know. It is reallly a tuff and challenging task.

most of them yes. including mine. from the design. but the innovatic things are mostly the special and features made for pupils.

almost 10 years ago

Yeah I totally agree.

Hi, sometimes i still experience difficulties in deleting a design... even after 24 hours, any help pls ?

Hi JayJay. You can only delete your design within the first 24 hours after you submit your idea.

owh, okay now i get it. Thanks :D