This contest is closed.
This brief was a free reign to design a college backpack, messenger bag or lunch bag - without limitations. The target market was to be a tech savvy and design conscious one: senior school and college kids, aged 14-22. The creatives were asked to propose new designs, styles, colors, patterns or features.
A total of 76 ideas, 369 idea attachments and 964 comments on ideas showed the high interest of the community in tasks that let it simply unleash their creativity.