Here's what happened

Challenge

One of the biggest consumer goods players worldwide is planning a rebrand, as well as announcing their commitment to sustainability and with this brand refresh, they want to ensure they are supporting their employees in becoming  pioneers of sustainability. Without wanting to be a FMCG who just green washes their brands, they are working on a global strategy initiative that will allow every single one of their thousands of employees to feel empowered, be educated on sustainability innovation, and foster community and connection to reflect their values as a competitive edge. They understand that their employees are already passionate about the topic of sustainability, but they want to foster that passion and turn it into action. 


Approach

jovoto curated six diverse creatives with a background in Service Design/Innovation from five different countries and invited them to come up with different service design routes. We need the creatives’ help in designing a quick and easy way to communicate this engagement and all of the programs in the initiative, finding the right balance with details and ease of readability without focusing on graphic appeal, as your design will be retrofitted to the New Rebrand, but designing how this information is presented is key. It is about generating one graph/outlined frame that could be printed and presented to the management in order to showcase the thinking behind the journey and all of the provided details of every activation.

Outcome

The creative team came up with a dozen ideas, with some being crazy outside-the-box to very simplistic but effective. The creatives impressed with their in-depth knowledge of trends, sustainability, service design and their user-centricity. The final designs were handed over to the client for further evaluation.

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