betacup has teamed up with sponsors Starbucks, Core77, Denuo and Good Day Monsters to seek your help!
The betacup challenge was founded in May 2009 by Toby Daniels and Mutopo in an effort to reduce the 58 billion paper coffee cups go to waste each year. The project began when Toby brought up some ideas he had for a more convenient reusable cup. As the team discussed the issue, they realized betacup might be an ideal project for a larger creative community – to open the challenge to even more outside-of-the box ideas.
In this contest, the betacup invites you to submit ideas, but also to comment and rate others ideas, and engage in discussions with other community members and contest jurors. The jury is made up of the betacup's board of advisors and will offer professional feedback and guidance throughout the contest.
Rethink the way we consume coffee and present solutions that strive to reduce paper cup waste
Think beyond just the vessel for carrying coffee; develop a way to cause behavioural change at scale.
A successful approach should consider the following:
- Waste Reduction how does the Idea reduce the number of non-recycled coffee cups thrown away each year?
- Resources Required what resources will it take to implement the Idea? (money, energy, water, materials, time, etc)
- New or Existing Capabilities does the Idea use existing technologies or approaches? If not, what must be created or invented to implement the Idea?
- The Whole experience Dont forget the importance of the whole experience. Alternatives to paper cups are available today but they are not being widely used. How effective is the Idea likely to be in achieving its goal?
Submissions can be made in the form of image, audio or video files. This open submission process encourages you to submit ideas from sketch form all the way to rendered prototypes and communication campaigns.
Ideas, inspiration and more can be found on the betacup homepage and here.
There are no mandatory requirements in terms of visualization or format of your submission, but keep in mind that a clear, appealing presentation and precise written description of your idea helps the community and jurors understand and rate it appropriately.
Entries will be judged on a variety of qualities, including how they reduce waste, what resources they require, new or existing capabilities required for implementation, and the overall user experience.