Throw this cup away!

Solution

Here's an approach where we're not asking people to change their behavior.  People are going to throw their cups away, it's convenient for them.  With our idea we don't want to change that.  We want to create a world where people want to throw their cups away.

What if we had a cup that actually helped the environment, not just hurt it the least?  Sure, biodegradable cups degrade over time, but we want an immediate impact.

The "throw away cup" does just that.  I can throw this cup in my front yard�knowing it'll be gone quickly and that I've made my grass a little greener.

The picture above is a planting cup made from an existing process.  It's made of peat moss and wood fiber with embedded seeds and an added soy wax coating on the inside�a natural, sustainable product.

Let's leverage a technology in place right now, make an immediate impact, and promote a little green littering.

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