THE NATURAL CUP
Perhaps this is the greatest strength of this idea since �the whole experience� does not change for the end users. The change is the only constant yet no one is willing to change. It is very hard to change people�s behavior. Therefore, with the Natural Cup concept no one individual has to change.
People will get their coffee on the go � in a single use, sturdy, durable, & tasteless cup - just like what they�re used to. No life style change for the end users.
Moreover, the cup is stylish, sustainable, and 100% biodegradable. A cup decomposes in months � people feel good using it and tossing it away without leaving a long-term carbon-footprint behind. Cup feels natural as well.
Since the cup is made out of 100% natural and biodegradable materials, it will decompose within two months. Moreover, the cup will turn into compost that can be used in landscaping; leaving zero impact on the environment. This idea promotes trees plantations; therefore, it further aids and benefits the environment.
This concept is centuries old, which has been used by our ancestors in the continent of Asia. It has not been streamed by the modern world technologies to mass-produce or given serious thoughts to the product design and aesthetic needs of the modern world.
Presently, this process has not been industrialized or automated; therefore, it will be difficult to accurately justify the costs. However, consideration of the following shall provide some reasonable answer with educated reasoning. Production process is very simple:
1. Collecting naturally fallen leaves - otherwise buried or burnt.
2. They are then cleaned, steamed and pressed.
3. They are then dried with help of the mighty Sun, or even at room temperature.
Energy required is dramatically less than the traditional means of manufacturing (e.g. biodegradable cups that are made out of bagasse � sugarcanes, rice husks, corn & etc). Presently, these leaves are discarded because there is no other usage. Abundant supply of these trees exists - over 200 billion leaves fall naturally yearly; exceeding the present demand of these cups.
THE NATURAL CUP