The Natural Cup

Solution

THE NATURAL CUP

THE EXPERIENCE:
Perhaps this is the greatest strength of this idea since �the whole experience� does not change for the end users.  The change is the only constant yet no one is willing to change. It is very hard to change people�s behavior. Therefore, with the Natural Cup concept no one individual has to change.

People will get their coffee on the go � in a single use, sturdy, durable, & tasteless cup - just like what they�re used to. No life style change for the end users.

Moreover, the cup is stylish, sustainable, and 100% biodegradable. A cup decomposes in months � people feel good using it and tossing it away without leaving a long-term carbon-footprint behind. Cup feels natural as well.

WASTE REDUCTION:
Since the cup is made out of 100% natural and biodegradable materials, it will decompose within two months. Moreover, the cup will turn into compost that can be used in landscaping; leaving zero impact on the environment. This idea promotes trees plantations; therefore, it further aids and benefits the environment.

CAPABILITIES:
This concept is centuries old, which has been used by our ancestors in the continent of Asia. It has not been streamed by the modern world technologies to mass-produce or given serious thoughts to the product design and aesthetic needs of the modern world.

RESOURCES REQUIRED:
Presently, this process has not been industrialized or automated; therefore, it will be difficult to accurately justify the costs. However, consideration of the following shall provide some reasonable answer with educated reasoning. Production process is very simple:

1. Collecting naturally fallen leaves - otherwise buried or burnt.
2. They are then cleaned, steamed and pressed.
3. They are then dried with help of the mighty Sun, or even at  room temperature.

ENERGY SAVINGS:
Energy required is dramatically less than the traditional means of manufacturing (e.g. biodegradable cups that are made out of bagasse � sugarcanes, rice husks, corn & etc). Presently, these leaves are discarded because there is no other usage. Abundant supply of these trees exists - over 200 billion leaves fall naturally yearly; exceeding the present demand of these cups.

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