A rewards based endeavor augmented by sweepstakes targeted at substantially reducing consumption of Starbucks' coffee cups, lids and insulation sleeves. The idea proposes that when a reusable container is used. Rather than credit 10 cents outright to customer (existing Starbucks policy), credited customer 10 SBR's (Starbucks rewards) and 1 sweepstakes entry per each qualifying purchase. Please find detailed below two solutions: Hosted and In-house.
How it Works - In-house Solution
Crediting 10 SBR's in contrast to 10 cents....
- Barcode affixed to Starbucks containers can be leveraged to facilitate payment for Starbucks products, like a gift card.
As provided, each week a winning code would be randomly selected, the winner will be given the option:
- To take the weekly sweepstakes prize
- Forfeit weekly prize to be finalist in annual sweepstakes where on Earth Day 56 individuals will have a chance to win the grand prize or 1 of 2 lesser prizes.
Software and associated applications
In 2009 Starbucks served approximately 26.3 million or 1.5% beverages made in store in reusable containers. Starbucks deducts 10 cents from beverage cost for use of reusable container. As a result, in 2009 Starbucks let $2.6 million in dimes walk out the door�. It�s estimated that Starbucks could have cut the $2.6 million lost to nearly half with a rewards program.
Moreover, Starbucks estimates that by 2015 it will serve 23.5% or 618 million more made in store beverages in reusable containers. Resulting in $61.8 million (off the top) in dimes walking out the door�. It�s estimated that Starbucks could cut the projected $61.8 million loss conceivably by as much as half with rewards.