A NEW WAY TO DRINK SUSTAINABLY, BETA CUP. WITHONLY THE SINGLE FLAT PLATE THAT USE FEATURES OFHEAT-RESISTANT RUBBER�S ELASTIC AND THE COLLAPSIBLE RECYCLED DIE-CUT PAPER STRUCTURE WHICH SIMPLY ATTACHED TOGETHER WITH 3 ELASTIC HOOKS. SO THE PLATE BECOMES A CUP WHEN YOU JUST POUR THE HOT COFFEE IN.

THIS IDEA CAN REDUCE PAPER MATERIAL MORE THAN 75% AND  90% LESS SHIPPING THAN THE STANDARD COFFEE CUP. IT MEANS LESS RESOURES REQUIRED AND WASTE REDUCTION. OTHERWISE THE COFFEE LOVER CAN ENJOY A NEW EXPERIENCE OF HOLDING THIS CUP. WHEN THE COFFEE REDUCED, THE CUP WILL SHORTER UNTIL IT EMPTY, THE CUP WILL COME BACK TO THE PLATE AGAIN. 
FINALLY THE RUBBER CAN BE RECYCLED AND THE PAPER CAN BE KEEP TO REUSE AGAIN NEXT TIME.