Don't use a paper cup and starbucks gives local aid.
Each cent wich is saved on purchase of a paper cup goes to local aid-organisations.

- use the existent system, but save garbage while giving help and upgrate the
  company-karma

- raise the company prestige by getting involved with local social themes

- raise the local competition in sustainibility thinking

- the saved expense of each saved paper cup is donation

- starbucks gives the saved money to local aid-organisations

- starbucks also gives a loyalty bonus to local aid, after earning 20 "help-stars" on
  bonus card

- �do something good and talk about it� ...
  announce the saved ammount on shop-window displays (everyone outside
  can see how much money currently is given to wich organisation and wich
  shop gives most. ... ranking ... shop of the month)

- for this display the currently 5 nearest shops are choosen to boost
  the local idea

- customers themself monthly vote for next aid-organisation money is given for.
  they also give advices for next month in donation-race

- promote the "help"-concept also on shop-intern ad-banner

- customers can buy a �takeaway-thermo-help-cup� and help with donation
  given by starbucks

- bring back the �takeaway-thermo-help-cup� and save your own money
  when buying a new coffee

- earn bonus stars by using the starbucks �takeaway-thermo-cup�

- customers can choose the porcelain to-stay-cup (named "help-cup") and 
  save money cause of lowwer coffee costs

- customers can buy the porcelaine �help-cup� and save money by reusing

- bring your own cup and earn bonus stars, while the same time starbucks
  gives a donation to local aid-organisations


TAKEAWAY THERMO CUP:

- buy a �takeaway-thermo-help-cup� incl. its bag

- bring back the �takeaway-thermo-help-cup� and
  save your own money if buying a new coffee >> the coffee is as much
  as cheaper as the purchase price amount of a paper-cup

- earn bonus stars by using the starbucks �takeaway-thermo-cup� >> if you got
  20 stars, one coffee is for free and 1,-$ goes to a local aid-organisation

- and don�t forget, as i meantioned before, donation is for local aid-organisations
  >>thats a important aim of the whole concept


DRINK COFFEE TO STAY:

- the price of this coffee is less cheaper as the purchase price of a paper-cup

- starbucks gives the margin to local aid organisations

- the customer fills his bonus card with each coffee-to-stay

- one coffee for free if he has got 20 �help-stars� on his bonus card

- the customer is able to buy the nice �help-cups� and the �help-transport-bags�

- and don�t forget, as i meantioned before, donation is for local aid-organisations
  >>thats a important aim of the whole concept


BRING YOUR OWN CUP:

- this is the way to save the most money

- earn bonus stars by using your own cup >> if you got 20 stars, one coffee
  is for free and 1,-$ goes to local aid-organisations, sended by starbucks

- the customer can buy the �help-cup-bag� for transport his own cup

- starbucks gives the saved the purchase-price amount of a paper cup
  to local aid-organisations

- and don�t forget, as i meantioned before, donation is for local aid-organisations
  >> thats a important aim of the whole concept


BONUS CARD:

- earn �helping-stars� bringing back the thermo-cup or bring your own cup
  or by using the to-stay-cup

- if you got 20 stars, one coffee is for free and starbucks donates 1,-$ to
  local aid-organisations

- and don�t forget, as i meantioned before, donation is for local aid-organisations
  >> thats a important aim of the whole concept


DO SOMETHING GOOD AND TALK ABOUT ... :

- announce the saved ammount on shop-window displays

- the ammount of several shops can be seen by public 

- ranking ... shop of the month

- for this display the currently 5 nearest shops are choosen to boost 
  the local idea. Also the overall amount of the whole chain is shown.

- the local aid organisations are shown

THE CUSTOMERS MONTHLY VOTE FOR AN AID-ORGANISATION:

- the customers themself decide to wich organisation help will go to in the
  next month

- the customers themself giving advices for the next voting

- the voting papers should be sticked on a corkboard inside the store

- everyone can read those papers and probably get inspired to create
  an own local-aid idea >> that should be possible >> the customers decide

PROMOTION:

- promote the idea on ad-banner and display stands

- make sure that everyone sees the nice �thermo-help-cups� and their bags

- and of course promote the idea by web-ads
 

AT LEAST ... COFFEE TO GO ... IN PAPER CUPS ...

- please change the lid material

- and ... each customer should be ask, if he really want a coffee to go >> he can
  help local aid-organisations and safe its own money if he choose another one !!!




all photos are only used for layout, thanx
rights by greenvilledailyphoto.com, justjared.com and starbucks