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Combination of thorough problem analysis and simple product (Starbucks design!!) as outcome is what i like the most. It can be implemented; i think the vision is realistic.
One question: how exactly do you take off the top lid? Twist it with thumb on one side and fingers on the other?
Thanks @wwlysen for your comment!
You are correct, you can take off the top lid by turning it a quarter turn with your thumb and index finger. If the NextCup is closed and you take of the lid, you can turn it 180 degrees to position the opening of the top lid above the drinking hole of the second lid. You can then drink your coffee. The bottom of the top lid is covered with silicone rubber to make it watertight so no coffee can leak.
Hope you understand it!
I like the idea because it's simple. Still I hope the people are willing to take the cup with 'em though instead of stacking them at home. What's your thought on that?
that is clear! I was too lazy to read everything, sorry for that!
Polypropolene means using another unsustainable resource: oil. Also hot liquids can leech toxic substances from plastics leading to cancer or unnatural hormone modification.
Starbucks also has a plan to reduce their water usage per store in the next few years. Having to wash everyone's cups would go counter to that statement and I don't think the $3 deposit would cover the hydro bill.
clear, simple and to the point. Should be tested in terms of acceptability if you ask me. 10stars!
It is nice for people to use new developed products that do not make them change their daily lives and routines, as the Next Cup in a way does. However, I think in current society it is time for people to become more aware of what is happing in the world, concerning (un)sustainability, and what they can do about it. When using the product it makes users aware of their behavior, which is good. Therefore I really like your concept... I would use it!
I like this solution, since it involves services and experience in a way. Products have to fit human behavior to be used, that is in my opinion the whole problem with most 'sustainable' solutions. I actually believe a system like this could work in practice.
Although I don't like the styling very much, why a black/grey lid? Doesn't look tasty to me...
@pdamen, because the $3 covers all costs of the NextCup it doesnt really matter if people stack them at their homes. Starbucks can even gain a little profit out of it, both financial and publicity wise. Because the NextCups will always keep their deposit value, customers can return them whenever they like.
@Yayu, The discussion about sustainable materials is indeed interesting. However there is more than just the argument of oil as an unsustainable resource. In this contest I focused on creating a realistic and accessible Short-Term solution, which can directly contribute to reducing waste and increasing sustainability.
As presented in the sheets, using materials that dont use oil as a resource (like biodegradables) is my vision for the best Future. However materials with the following properties just do not exist right now:
- No waste
- Degrading effectively
- No competition with food production
- Cost efficient
Next to this, these disposable products need to be produced in bigger quantities (as they are less durable). Alternative natural materials (glass, wood and palm leaves for example) have their downsides like durability, cost effective production and efficient transportation.
The cup of the future (NextNextCup) should be made from a superior biodegradable plastic that is widely available and degrades efficiently. For today, sustainability is gained through durability and a short-term solution. That is what the NextCup is about!
About the toxic substance of plastics: PP is widely used for containers that contain hot substances. Tupperware uses it in their microwave containers for example! The main concern regarding toxicity in plastics is BPA, which used be in Polycarbonate (PC). According to many sources PP has no known health hazards.
@ jackinthebox, as presented in product details I made the top lid dark grey to "play" with the perceived watertightness. It almost looks like the stop of your bath; you have to trust it immediately on sight. Your product may be 100% watertight, but if people do not perceive this, they simply not use it... Trustwortiness is very important and must therefore be emphasized in the design.
Looks nice, I always wondered why companies as Mcdo, starbucks etc never work with deposit systems. But why PP? What are the other solutions? Why not using a bioplastic, made of maize, that you can re-use over and over again? SO when the cup is at the end of its life, it can be thrown away at the fruit and vegetables.
I like the idea of shared ownership. Then people become more responsible for their waste! Do you know if Starbucks is already sustainable in their way of doing the dishes? because there are a lot opportunities in combination with this concepts
Thorough research and well presented! I especially like, that the customer can choose whether he joins your programme or not.
The only thing I have to argue against, is your statement of the current "cool" design. Just because everyone uses it, a design doesn´t necessarily have to be unchangeable... I think it´s a question of marketing a new even "cooler" design. And as long as you plan to give the customer the choice to still use those common disposable cups, the design of the new ones definitely should be different imo. Why not give people the chance to show everyone: "Look, I am concerned about our environment - I use The Next Cup!"? With your current design this will not be so obvious. - Thus said, I give you only 9*. ;o)
@bastiaan, Thanks for your comment! PP is a very durable and proven material to use for hot liquid containers. It is 100% recyclable and recycling could be easily done with the NextCup concept as worn-out cups are taken-in and collected.
In the slides and my comment to Yayu I explain why I don't think biodegradable materials are the solution to the problem (yet)!
Thanks all for the comments!
@mariekekorthals as you might know Starbucks is doing a lot in the field of responsibility and sustainability. Starbucks is therefore very committed to reduce their water use at company owned stores. At this page, http://www.starbucks.com/responsibility/environment/water , you can find what they are doing exactly and what their goals are concerning water use.
Regarding the dish washing specifically they state that they use mechanical dishwashers which use less than one gallon of water per cycle through high pressure spray arms. This perfectly fits the NextCup concept as it allows Starbucks to do the dishes efficiently (many cups at one time) instead of everybody washing their own cup inefficiently!
@Janne thanks for your comment!
As I mentioned in both the slides and the comments NextCup is a concept that could be implemented directly, on a very short term. It is really design for now as we also have to act now! I agree with your statement that the design could be cooler and users could differentiate themselves when using a NextCup. But as we are talking about a direct implementation and quite a change at once, the cooler design should be something for the further future (maybe together with a future biodegradable material that is actually working). I think that consumers should be able to stay connected with the Starbucks brand, something that would be quite hard when the brand is changing or surprisingly different from one moment to another. The brand will not be easily recognizable anymore. There are lots of cases in which brands changed their identity and resulted into customers that couldn't connect with it anymore. So recognizability is very important and therefore I think the cup design should stay the same. At least for now...
And I think Keka has pinpointed another good reason to let the cups keep their current design! You don't always have to show off with how "green" you are, just make living sustainable the most normal case in the world!
I like the idea!! It's simple, it creates responsibility thanks to the shared ownership and it's implementable on a short notice. A question though: What do you think the average life span of a cup will be?
that is the point why I don't join any public contests anymore!!!!
and I see more and more and more......
I agree with you - Starbucks really has to push using reusable containers, and we have to demand it. Great job!
@ machielbakker, the estimation is that the cups should be used at least 100 times regarding its energy use throughout its life cycle. But I think they could be used a lot more!
@KDragonBlend, Starbucks should in the first place enable usage of reusable cups but as well increase pressure on its customers to start using them. NextCup provides Starbucks the possibility to enable that kind of behavior. A little detail to increase pressure, but far most increase responsibility of individual customers, the barista should ask the customer if he or she wants his or her coffee "for here, to go or to throw (away)?!".
Nice idea! Forget about all the fuss, simplicity! I like your approach!
Interesting what KAPTN said. No comment from your side?
@voto, kaptn's comment is interesting indeed. But what to do with it?
At first I thought only people who entered the competition could only vote. After the message of the Betacup guys (http://www.vimeo.com/12241144), in which they said "get your friends to vote!", I just posted my idea on facebook and twitter. Despite the threshold (sign up/sms etc) votes have come; I can't blame them for supporting me, can I? I think i am not the right person to confront with the voting system; I like to create ideas and spread them to make life a bit nicer, just like you guys I presume.
Hi there- this is really excellent. You shot up the ranks, and I think you should stay up there- I've given you the full rating if that'll help.
My only queries are (i) is the polypropelene really heat proof enough for the high temperatures of the coffee? (you touched on durability in further research required, but not so much insulation) (ii) there's still that inconvenience factor- the consumer basically has to either carry it around with them, or throw it out and stomach the fact that they just paid an extra $3 for their coffee.
And last of all, totally biased by my own entry of course (!), your proposal says that biodegradable just isn't viable right now. I've looked at this the other way- if Starbucks, who must be one of the biggest consumers of paper cups won't lead the way towards MAKING biodegradable viable, then who else would? I see this competition as the ultimate forum for Starbucks to take that challenge on (along with its cup manufacturers).
That aside, this is the most well thought out, slick, researched presentation I can vote on....good luck!
Thanks for your support! You pinpoint some important issues
Creating market for biodegradable materials is indeed what Starbucks should do! As I present in my slides, will be the solution that is the (non-petroleum) future; but this takes time. Think about: finding the best material; not depleting the soil by taking materials from the ecosystem; finding enough materials and setting up the logistics efficiently; not compete with food industry; manage the breakdown process efficiently. Manufacturing process is not the problem, these are known techniques. In your case, a system needs to be created that takes care of collection and transportation, that manages to fill a carrier ship as efficient as possible. With whole leaves this may be hard, have you considered creating a pulp resource? Or do you produce the cups before shipment? These are issues which are not impossible to overcome, but they simply take time and a change of mind. With a bottom-up initiator like Starbucks, investors and producers can be forced into this market over time.
Nevertheless, my design goal was to think about a direct and simple solution, which makes users responsible rather today than tomorrow. Next to this, biodegradable products do not ask for a behavioral change; you can just throw them away. I think that designers should not always hide behind these needs and wishes of users, but as well try to take responsibility and shape the society towards collective concerns.
About the insulation; we tested this with existing PP cups and it proved to be sufficient. If people do not agree: one (not presented) idea was to extrude the Starbucks logo a few mms from the sides to create a thin air insulation as well. This is a nice idea, but would increase moulding costs.
About carrying the cup around: it is indeed the only problem left. This a conscious design decision, since the cup must be open and durable. Foldable stuff wears more, and does not foster the feeling of cleanliness. A strong trustworthy cup which is still worth something after usage is my solution. After all, optimal convenience is often not the reason to buy something. Well, for a camping trip maybe :).
A couple of concerns come to mind with this concept. The bulk of manufacturing these plastic cups will consume a lot of space in the stores as well as add to shipping costs no? They don't look stackable and seem like they would take up a lot of storage space in stores. I can't imagine someone with ten of these cups at home hauling them back for $30 all at once. Certainly some folks will treat these cups as they do travel mugs and simply opt to not use them due to their size. $3 also seem a bit high for a deposit.
I've chosen not to rate any more entries, but if I did, I would probably only go 5 stars on this idea.
I took a closer look an perhaps these are stackable... but I think you'd lose customers over the three dollar thing ... good job with proving how facebook and Twitter can rocket your ratings.
Thanks for your comment Robhoski!
The NextCup is stackable indeed! Just like the paper cups. The NextCup probably would take just a little more room when stacked than their paper predecessor, because of their slightly thicker wall thickness. But the in-store stocking space won't have to be that big, as people will take their NextCup with them to the stores! So there only has to be a little stock for people who forget their NextCup or people that visit Starbucks for the first time.
You could be right that some people may not want to use them because of their size. A change of behavior is necessary with this concept! A sustainable solution that doesn't imply a change of behavior is of course preferable, but just not possible I think. You would need a biodegradable material that you can just throw away in any garbage bin and degrades no matter what the waste treatment process is, and such materials just don't exist yet (at least not of which the manufacturing and transport process is sustainable and cheap enough). As you can read in the slides and some of the comments, I tried to make a concept that is implementable on the short term! I think the advantages of using the NextCup (like the Bonus system) compensate the cup's transport issue customers have!
Concerning the $3 deposit; its a tradeoff between cost price, willingness-to-pay and the cup value perception. I think $3 is about right then, but you are right, its an estimation!
i doubt the 3 $ deposit would be attractive to customer, but i like the implentation of the so called "sozial networks"
i think starbucks would not like to see that they have to make sure to clean this cups. Because maybe that means to recruit another worker and this means more money. And to clean this cups you need water, chemicals, a storage system, new cups for damaged ones and this all will produce cost and enviromental problems. And nobody likes deposit systems ;-)
The "nobody likes..." argument can be used at many concepts here, since we try to tackle the issue of sustainability. When our personal comfort and efficiency comes into play... almost all solutions become problematic!
Concerning sustainability of dishwashing: nature-friendly soap and highly efficient dishwashing machines already exist. The Starbucks employees already have to load and unload machines with ceramic mugs. You are correct that they have to work a bit harder to include the NextCups in this process. Storage is not a problem. The durability of the cups is a more important design issue where we have focused on in our porject. However, producing disposable cups (biodegradable or not) will costs more energy to produce and environmental problems as well. The ultimate solution is hard to find in this challenge...
Have you checked the temperatures of the dishwashing machines because they go sometimes very high so there might be an issue to cause this will have an destructive effect for the cup also (should be tip for the durability). Next Thing PP got an melting temperature about 160°C and will deformate about 100°C so this in the dishwashing machine should be a problem, too.
Maybe it would be better to use a mug made out of metal than you will have no issues with the durability but higher costs and more bad effect on the enviroment.
What do you think?
I'm not really a plastic expert and this issue surely is up for further research. I consulted my study books about plastics and they too say that PP has a working temperature between -10 and +100 degrees C. But they also say that with special treatment this range can be broadened.
I did some research on existing products and found that much of the famous Tupperware stuff is also made of PP and can be dish washed normally.
Metal could be a better material for the cup concerning its durability, which is really important in my concept. But (you are right in saying that) metals just have a worse effect on the environment compared to manufacturing plastics.
Which material to choose depends on the total life cycle of a cup. A really detailed life cycle analysis should be made with different materials and different life spans. This is very hard and goes over my head, at least for this concept, so it's up for further research I think.
Did you think about ceramic, i wonder that no one have think about this material in this contest. You can sell this product less than 3$ or even for nothing an if it brokes you get a new one and bring the broken pieces back to starbucks an they made new ones out of it. This would be cool and everyone can make his own cups in an starbuck ceramic workshop ;-)
I like this for the reusable functionality - but I am unable to give this idea the totality of what it truly deserves from me because the idea owner has contributed little to the community in the form of ratings - commenting on and favoring other ideas. As much as I like this idea man - you make it difficult.
Thanks for your comment Qvistar!
You are right, but I still hope to be welcome here...
I think Jovoto has a really wonderful community and I'm very surprised that so many things are going on over here! This was my first time I submitted a concept, but will not be my last! So I will improve my rating and commenting skills in the future and hope to get a vote from you then!
Thanks for letting me know!
I only have one question ...and it's not really one you can answer...but I'm posting it here... Is Starbucks only worried about their contribution to paper cup waste... or all paper cup waste...because the statistics the use ....are global...but the ideas being submitted are not all global solutions.
ok...ok...a second question ...maybe one you can can answer:
is there a way that your idea would work if this were implemented in more than one business?
If I buy my $3 cup from SB.... but find myself near a DD or other coffee shop.... They are not going to give me back my $3 that I paid to SB.
That's where my program would be useful.
I hope that SB sees that there is more than one solution needed to make this work!
Sorry for my typing errors... dog barking, somebody at my door...yadda yadda... don't they know I'm busy today ; )
Thanks for your comment! I agree with you that SB needs more than one solution. Especially since SB operates all over the world and different cultures need different approaches.
The idea may work in more than one business: SB starts and proofs that it works. DD can adopt a NextCup system with its own cups. Company identity remains important after all! A SB and DD collaborationmay be possible, but not likely if you ask me :)
My vision was to keep it as simple as possible and without any strings attached, so SB is able to take action immediately.
Just came home and raced to my computer.... Many many thanks to everybody who voted for the NextCup! You have been great! Quite unfortunate to miss the Top 5 in the nick of time, the competition is merciless after all :)... Keep up the good work over here!
@ sweetmelissa9978: I'll get back to your comment asap!
Wow, i just see it is the 5th place after all!
we'll use the next 48h to check all ratings again. The rating status of community members with strategic or manipulative rating behaviour will be put on false, hence their ratings won't count anymore. We will then re-activate the tallying of the votes and present the final result.
So please, have a little more patience and enjoy the leisure time (you at least have some ;-)
Best wishes from sunny Berlin
brilliant concept! the same sistem of coca cola years ago, that's the way...