to discourage usage of disposable cups minimize the change to people�s behavior / pattern and additional cost to each cup of coffee.
our design is to simplify the existing design of reuseable cup but mainly focus on optimizing the process of recycling. here are the reasons:
existing reusable cup design issues
- complicated structure causes cleaning problem
existing recycling process
- frequent cleaning requires, not suitable for busy /
- have to bring a empty cup during every visit, not suitable for people who have bad memories or group gathering or multiple visits
our cup design solution
+ alluminum can maxmize the possibilities of lightening up the weight, especially for multiple order
+ simple line, minimalism design cup body to avoid stain to be traped, silicon cup lid allow users press in to seal tight
in one second. ideal for dishwasher with no hand detail cleaning requirement.
our optimized recycling solution
+ with our goal of respecting people�s behavior,
we don�t suggest people to use madatory reusable cups by simply selling reusable cups and eliminating disposable cups, but instead provide cleaning service to majorly change the means of recycling,
option 1: outsource the cleaning job to a cleaning specialist / comppany
option 2: each starbucks store runs its own cleaning service by installing cleaning & sanitizing device.
+ everytime when you walk in to a store, go to the self- serve counter next to the entrance, grab a freshly washed cup & a marker to mark down your own preference / favorite drink on the body of the cup (instruction of taking your own order will be displayed on the wall.) then go to express lane to pay for your order. (as a encourage ment of using reusable cup, a express lane will be provided in each store.)
+ when you reach the order coutner, there�s no need to explain your picky preference and spell your name again since you will mark everything down on the cup, now the starbucks staff will scan your bar code located at the bottom of the cup & your starbucks rewards card.
then, a cup deposit fee & the cost of the coffee will be charged to your account, the washable barcode will keep track of the ownership of the cup. you now have 4 options:
1.keep the cup as your personal cup, the simple cup design will make your cleaning more enjoyable.
2.return your cup while next time you go get you coffee.
3.return your cups whenever you drive by starbucks
4.return your cups by getting a prepaid return label when you get the coffee & dropping off at the FedEx box, which are availible at most office buildings.
after the cup being returned, your deposit will be clear from your account.
+ you will be only charged for the cleaning fee & the average cup usage cost