Reel Cups

Solution

Concept of "Reel Cups"

 This concept will be a turning point of previous customer behaviour of using
throw-away-cup.

Instead of taking a paper cup that comes with a separate lid and a sleeve, take out their drinks with tumbler type take out cups-reel cups we say- and by doing that, save the earth through participating in returning them into nearest Starbucks.

One of the important system in "Reel Cups" concept is that there is a bar code embedded in each cup so that when customers return them, all they need to do is to scan them at the scanner provided by Starbucks and make sure they do not pay anymore axtra charges which only needed for those who are just starting the use of Reelcups.

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