Cordova

Solution

Slow down. Even if you are in a hurry take an extra half moment and appreciate that cup of coffee. That's the way it's done on the west coast.

Cordova is a total concept that addresses the very same goals meted out by Starbucks: achieving eco-efficiency through Design, Infrastructure and Social events and constructs that encourage people to actually recycle.

Paper from wood pulp produces a high quality product but it is clear our demand for paper cups far out stretch what nature can provide. The answer is in cultivating more crops of plants that also can yield a good product and grow back quickly enough to be harvested in a fraction of the time it takes to wait for a tree to grow back.

Bamboo and bagasse cups are already out there. The problem is that despite their advantages they can't make a serious incursion into the marketplace if the option is not more widely available to consumers.

We propose a new form with the backing of the Starbucks quality brand to re-introduce bio cups like Cordova as a viable replacement for conventional cups. In doing so consumers will finally have the opportunities to interact with this new product and also to remind them that coffee is not just a quick fix: it's something to be savoured. A respect for your coffee translates into respect for where it ends up and suddenly, (with the right rewards system in place)  motivation to do the right thing becomes less of a rarity.

Social change one latte at a time. Now that's refreshing.

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