The idea behind this concept is that all colours that are included (10) represent a important personal characteristics that people who are focused on innovation need to have.

In the second image a visualisation of the ten characteristics are shown. I colourised them with fitting colours and then i connected them behind the Better Beta. First idea was to use the 6 or 7 fields of Betá sciences, but that was not that colourfull and i always like logo's that speak with colours.