The dynamic identity trend is truly intriguing and fascinating, but far from suitable for any company/institution/logo-task. With a logo changing in every view or maybe changing when you switch from one platform or area of the company to another, you've got quite a handful securing recognizably and unity despite the fluid elements.
For this innovative, creative and scientific environment I think it's at it's best�here you're looking for innovative out-of-the-box-thinking and experiments are most welcome.
The trademark is made of the equation ?=! giving it a mathematical/scientific base. The interpreting of the equation is fluid: Could be:
_ Going from task to solution
_ Question to answer
_ Seeking to finding
_ From wondering to a feeling of enlightenment.
Of cause there�s a parallel to the Matthew 7:7-8 KJV (even though I have absolutely no religious intensions with this logo):
�Ask, and it shall be given you; seek, and ye shall find...�
Seems scientists have somewhat the same experience:
Here�s (yet another brilliant!) TED talk about finding design solutions in nature: Biomimicry in action.
http://www.ted.com/talks/janinebenyusbiomimicryinaction.html
This goes very well hand in hand with my thoughts behind the equation in the logo: Within the sincere, open-minded seeking/question lies the answer/solution.
The principal is to blend the individual types in the equation.The result: An abstract, aesthetically-almost architectonical-shape.
The variation of font use and colors in the individual logos makes the logo dynamic yet recognizable.
The colors are keep in bright and colorful tones to give the logo a sparkling kick-ass feel. Avoiding traditional or heavy logo color constellation is essential.
Besides that only aesthetics and recognizability limits the use of fonts and colors.
BETTER BETA
very interesting approach maria. I especially like the thinking behind your design ;-) At first glance it looks a bit to abstrakt for me. So maybe it is possible to get the ? and ! a bit more obvious? I think this logo would have great potential when used as animation on the website or conference-presentation-charts... good luck and all the best to denmark :-)
Thank you very much, NIklas (:D I will give the ?=! clarity some thoughts :)
Check out some famous fluid identities here :
http://www.hexanine.com/zeroside/the-future-is-fluid-inside-dynamic-logos/
Bold! very contemporary ... what i love most is the little line that resembles the axis labeling of a diagram... wooweee
Truly amazing work Maria! This is just perfect for a conference. I'd just work a little more on the relation between the symbol and the type. I understand why you did it like this but I think the type is too small. Remember the reduction of the logo on some applications. I'll rate it once the rating period begins (I don't know why people don't get this...) but it's almost 10* :)
Wow, thank you, Waserone! I think what's missing most (concerning the typo) is to try make logo versions in very small sizes. So yes you're right :)
Updates will come!
I like the Idea of the combination, but I haven't seen the "?" How does it looks in b/w without pattern?
The logo is 3D in it's nature. I think that's why I call it an abstract sculpture in my description.
If you rotated this 180 degrees in 3D space you would see the question mark but not the exclamation mark.
I will try to make a version seen from this angle where the question mark is more clear :)
Concerning the colors: This is not a traditional logo. It has some other possibilities than you usual see with logos: you can make a giant sculpture in semi translucent material, animate, rotate and morph it in 3D, but a flat black version? Nah, think not ;-) Possible but not advisable.
reminds me of the finite element analysis charts i have to look at every day.
The ! is yet there to be recognized. If you can make the ? and the = appear a bit clearer, then it might really work. The progress chart is cool, though. Thank you for taking an uneasy approach!!
I' m working on making the question mark and the equal sign more visible. And thank you for welcoming an uneasy approach :)
Wow! Love the symbolism&accordance to the case. Queen! As usual))) And thanks for Janine Benyus, it was very cognitive!
Thank u :) You're welcome! Yeah, Janine is a great teacher!
this design begs you to look at it longer than you normally would. My eyes like to follow all the colors and see where they blend and change, it's nice eye candy, and very unique :)
Oh, so you feel the same way about the colors?! That's so nice to hear! I just found it a little bit embarrassing finding myself starring at those colors (:P LOL.
It looks very great and futuristic! It is just a little to bold for a logo, maybe if you give it a darker shade on the edges it would be clearer to see what it is?
wow what an interesting and uncommon approach! I´m curios to see where you take it. great work and presentation so far. This one deserves higher ratings!
No no no. I don't get this one, it might just be me, I'm a simple man.... looks like an error on my GPU hark hark
this is soooo awesome, why didnt you try to make it a bit more easy the be discovered as ?=! .If we want to use it, it should be working for people.
From questions to answers is exactly the purpose of this conference. so it fits greatly.
Please try in the last days to work out what it takes that this becomes a winning logo.
Thank you so much maria. I'd like to see more of your work.
This is far underrated!!
From ? to ! is such a great idea and design concept!
You should defenetly try to make it a bit more easy to get, Maria!!
Gogogo Maria!!!! = )
Good luck!!
Ya bet I'm working here (:P !! Thanks Jesko, you're really something!
agree with the above comments, all logos should be this beautiful, the rest look rubbish in comparison! good luck cheers sig
Not much to add to this discussion here. I love the idea, and the execution is catchy. I love that it changes depending on your viewpoint. I can really see this in 3d at the conference, dangling from the ceiling, on the floor maybe to sit on... The very concept of the conference is to collaboratively answer those questions that the community actually has. So yes, please, make your concept of question-answer more obvious!
Wow, thank you for the encouragement, MFrech (:D
I've just uploaded my first try on making it more obvious. I'll give it a another go again tomorrow!!
Thanks again!
i didn't know it was a exclamation and question mark. the question mark is definitely hard to imagine. i like ur description though. very well worked out. i find this image looks like a mapping of some sort of virtual simulation program after it has done all the calculating.
Hope the question mark is more visible on my new update (:P I'm sure working on it!
YEAH, really great! Such a good dialogue in just one logo!!! Just a bit of simplification and then: simply amazing! A big 10
What an unexpected surprise!! Wow, thanks a bunch you_did (:D
it is underrated. And also too advanced for 2011 I think. You are a step beyond us with your logos. Respect!!!!!!!!
Of cause I'm a step beyond. The logo is not going to be used before September ;-)
Thanks Leo (:D
I really love your experimental spirit! Very inspirational. Have you tried this with two different Bs as well? Might have been easier to get. But beautiful anyway. ;o)
Two B's give a more static figure it doesn't look as exiting as the ?=! figure. And then you would miss my equation as well ;-) Thanks Janne!
wow! that's a cool one although i must agree it's not that easy recognising the exclamation mark. but i guess there was not better way to show that without changing the design. nevertheless, quite impressive!
i like that idea a lot. very simple but still complex. would be nice to see it in more colors and somehow a bit more obvious... great work...
You know this logo could became a great start for an architectural design, I really like it : )
Sure would be a pretty wild building (:P If the walls were semi translucent it create an amazing light indoor!! Thanks flegido :)
Hey maria. Your modification makes the question mark clearly obvious, but my favourite is still sheet 3. I like the fact that its not really recognizable at first glance. Also love the colors! Makes me stare at it for a really long time. I think the versions with the directly readable question mark take this tension away. But I know its quite difficult to sell if its not readable. Long speaking, short sense: 10* really inspiring work!
Wow, you're really something, vsdesign! I think you understand my logo (:D The logo was never intended to be "readable", but (almost) pure abstract. Like a sculpture where you discern details from the equation.
Little speech, big thank you!
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