BETTER BETA

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Power Team or Flower Power :)
(Flower) Power through the interdisciplinary team in the shape of 6 disciplines: DESIGN, HUMAN, TECHNOLOGY, INNOVATION, ENTREPRENEURSHIP, CREATIVITY. The sum of these elements is DESIGN THINKING.

Solution

Meaning of logo:

  • colourful = creative/children/good feeling
  • 6 pins = people/humans act as a team
  • 6 pins = many disciplines collaborate
  • one/many center = one goal, but many different ideas, steadily evolving
  • butterfly (BB) = optimistic/dreaming
  • circle = perfect shape = design

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