I'm not so fond about your crossing typography, but the element(s) looks good. They have a nice community feel! A simple adjustment putting "beta" under "better" would make it much better.
I know it's a little late to say now ;-)
Hm, I think you focus a bit too much on the university´s logo and colours. The Design Thinking community consists of a lot of people around the world- not only of interested parties from St. Gallen. Try again :)