About the project

Challenge

A major global player in the Beauty/Haircare industry is looking for redesigns of their at-home hair colouring tool to improve performance and increase ease of use for the consumer.

Approach

jovoto curated 8 diverse creatives with a background in industrial product design from 7 different countries and invited them to come up with different industrial routes. The creatives raced in head (or rather hair) first and had the freedom to come up with completely revolutionary or evolutionary redesigns for the colouring tool.

Outcome

The creative team came up with a total of 22 ideas, with some being crazy outside-the-box to very simplistic but effective. The creatives impressed with their in-depth knowledge of beauty trends, completely new product designs and their user-centricity.

Similar Projects

Be The Pioneer Of The Sustainable Path
Be The Pioneer Of The Sustainable Path
Service Design for Confidential

Project Announced

  • 2
    Days until start
  • €325
    Per contributor
  • Invite Only+NDA
Play With Your Elf
Play With Your Elf
Packaging Design (Graphic) for Confidential

Submission in progress

  • 11
    Days left
  • 10
    Contributors
  • €700
    Per contributor
  • Invite Only+NDA
Let's Talk Business to Business
Let's Talk Business to Business
Communication Concept  for Confidential

Submission in progress

  • 4
    Days left
  • 8
    Contributors
  • €700
    Per contributor
  • Invite Only+NDA