Bonaverde is a small, dedicated team of young, sleepless Berliner entrepreneurs that made it their goal to revolutionize the world of coffee. Around 2 years ago Hans, the founder, started out with a vision: build the first all-in-one coffee machine in the world that would not only grind and brew, but also ROAST coffee.
What’s so special about it?
A number of things.
a) Drinking freshly roasted coffee will get you the freshest coffee ever tasted.
b) Drinking freshly roasted coffee will also get you an extremely well-balanced coffee as the beans don’t stand a chance to develop the acidity and bitterness that usually derives from storing.
c) Absolutely no waste. Bonaverde’s green beans come in jute bags - no paper, no plastic and certainly no aluminum!
d) And last but not least, the probably most groundbreaking thing about roasting your own coffee: You’ll get the raw beans directly from the farmer. You skip the currently up to 17 steps between the farmer and yourself, and gain complete transparency on your coffee bean’s value chain. And it also means that farmers finally get more for their beans!
How far are they now?
Bonaverde managed to produce 135 prototypes and had over 15.000 people tasting the coffee and encouraging them to move forward. All that’s missing now is two things: a beautiful machine design as well as enough funding to start serial production.
For both things they’re relying on the power of the crowd - specifically the power of the jovoto and the Kickstarter crowd: Bonaverde wants you to make this very first roast-grind-brew coffee machine an object to long for by creating the most spectacularly simple yet elegant product ever seen in a kitchen. As of November 1st, when the Kickstarter campaign launches, the Early Bird winner (details see below) will be featured on Kickstarter as the machine design that’s most likely going to be produced once they reach the funding goal.
So, do your design magic, and if you want your design to become reality or simply want the world’s freshest coffee for yourself, you can also help spread the word to get as many people as possible come to the Kickstarter platform and back or share the machine project.
Design a coffee machine that meets high end demands but remains manufacturable for a mass market.
Think about how to stage our USP’s:
- Raw, green coffee beans
- Self roasting experience and control
- Modular all-in-one coffee preparation process
The design should be simple, yet elegant and unique. Just like Dieter Rams would have designed it. Think white, greyish, earth colors... less electronic, more elemental – the machine is combining all elements: earth (wood, metal, raw beans), fire (roasting), water (brewing) and wind (coffee scent from roasting/grinding/brewing). How does your design reflect this?
Have a look at the moodboards in the download material category. If you imagine it elsehow, convince us. In any case, the machine must spark a want in coffee AND design loving people.
The production cost should not exceed €100 (not including the interior, just the housing). Who wouldn’t love a ceramic body with wooden details and maybe even a concrete foot? Try to make it happen! But if it’s too expensive, find us a just as nice substitute.
And by the way, we’re talking filter coffee here! Back to the roots - purest, freshest coffee from the scratch.
Come up with a machine design spectacular enough to:
- attract all target groups (see below).
- make all your friends want this machine and talk about it throughout the on- as well as offline world.
- make producers want to produce this machine, right away.
Attached you’ll find all the material you need (moodboards, 3D stack ups etc.)
This revolution comes with pretty prizes, too. The total prize money is 6,000€ split amongst all winners. The Early Bird winner (best submission by Oct 30th, 12PM CET) can literally make history by designing the next disruptive innovation that people from all over the world will long for. But besides fame, serious financial benefits can also come his way: 0.80€ royalties per machine might get him very far once we start serial production. However, the project is far from being over after the Early Bird Winner selection - all other Community Winners stand the chance of being licensed and produced if they convince the crowd.
Coffee drinkers! Amongst them especially the:
- Coffee gourmets (think distinguishable taste!)
- Coffee junkies (think well-balanced coffee!)
- The tech lovers (think disruptive innovation!)
- The changemakers (think revolution of coffee value chain!)
Click on the following links to download working material and additional information related to the project.
For this project, special project terms