Interesting idea... maybe it needs a description to help to understand the tech...
Ha I love it, does it play music too?! Seriously, if that's a coffee jug down there, I want this machine. Show us more on handling, how does your design apply with all requirements in the briefing?
Like I said on another proposal, the one-button-does-it-all idea is great for simplicity, but it can also result in a very cumbersome user experience. Especially if there are multiple values to set. Remember you have to be able to use it early in the morning, before the first cup of coffee.
Nevermind, I read your description now, sounds like that's pretty easy to use!
Most will probably have a set of parameters that they use all the time. In that case, it would suck to have to hit Go multiple times.
Maybe it could work like this: Hit Go to start brewing with the stored parameters (your preference).
Or, turn the wheel one step to access a menu, first step being for brewing with custom parameters. You move through each step, changing its value and hitting Go to move to the next.
That way, it would be easy to use before your brain har started (just hit the button like a neanderthal). And it's still easy to make a brew with other parameters when you want a change.
The menu could even have presets..
Hm, and should one be able to set the water temperature as well? That's another important variable when brewing coffee.
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