Brand the Lab

The new Deutsche Bahn Lab needs a unique brand identity. €10,000 prize pool

Current Rank: 2
richardchristopher85
richardchristopher85
2. Rank8.93 Rating65 Ratings77 Comments2043 ViewsSubmitted on Oct 21, 2014
Final rank: 2 of 488

inin

inin : a fluidic identity that carries a component of a vintage rail signal semaphore (DB Reference)

Inin on gold bigger
Inin on Gold over Wall
1/15
Glass door inin width340
Application on Glass over DB Hamburg Office Link to third-party material or short usage description : Pic Courtesy : retaildesignblog.net - DB RETAIL OFFICE DESIGN BY SBP
2/15
Die bahn inin width340
inin - ooh ( brand activation )
3/15
Car plane inin width340
car plane - inin Link to third-party material or short usage description : Pic courtesy : http://www.dailymail.co.uk/sciencetech/
4/15
Glass window inin colour width340
inin - Usage on glass - Innovation Lab !
5/15
Inin landing page ipad width340
iPad landing Page - inin
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3d mock up wall inin width340
inin Mock Up on Wall
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Db bahn inin width340
inin - Main Ppn : Identity
8/15
Screen shot 2014 10 22 at 10 02 49 am width340
Variant - Route 2 ( Colour Option )
9/15
Inin main width340
inin - Main
10/15
Inin bigger
inin - Main : PDF
Inin bigger
Download Original
inin - Main : PDF
11/15
Inin silver foil width340
inin - Usage ( Material ) : Foil
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Inin cardboard12 width340
inin - ( Hot Press ) :Substrate : Cardboard
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Inin cardboard1 width340
Emboss Stamp - Cardboard
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Inindev page 03 03 width340
inin - Development Page
15/15

Solution

inin was derived from the very "in" from incubation and innovation. ININ, the identity carries a very minimalistic design component of a vintage railway semaphore inspired from the ancient vintage semaphore used by Deutsche Bahn in the past. Inin tags a claim "incubating innovation"

  • Incubation of a promising idea leads to meaningful Innovation !

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