Brand the Lab

The new Deutsche Bahn Lab needs a unique brand identity. €10,000 prize pool

Current Rank: 3
szymonwit
szymonwit
3. Rank8.72 Rating58 Ratings75 Comments1262 ViewsSubmitted on Oct 29, 2014
Final rank: 3 of 488

EDGE_UPDATE

The cutting edge of the DB group; Edge Mobility Lab

Edgeoki width680
1/10
Edge new 01 width340
2/10
Edgeoki3 width340
3/10
Edge oldmulti copy width340
4/10
Aldnew copy width340
5/10
Edge03 width340
6/10
Edge02 width340
7/10
Edge00a width340
8/10
Edge00 width340
9/10
Edge04 width340
10/10

Solution

Funny as it is but when you put the trains together it's possible to read the repeated "edge" as "geed" which one says to the horse when turning right.

39 comments

Show older comments (29)

Other ideas by szymonwit

Catchup labDB NOVA _UPDATEZOOOM DB innovation in motion

Other entries in this project

Lokomotive - Deutsche Bahn Innovation engineTip Top LabbogieIL The BrainStationDB AHEAD reinvent mobilityTICKETIDEAEDGE_UPDATEINNMOVEMobilinexinnobilizebahnbrechend - The "Deutsche Bahn" LabDB NOVA _UPDATEDB-Sein smart gridRoadieePionearsINFUPsignalRotvisincuAWA LAB