increDBl lab / increDBlab
INnovation, CREativity, DB & lab combined into superhero-y name

Solution

INnovation, CREtivity, DB & lab - words combined into superhero-y name that when read sounds like Incredible lab, where incredible things happen. Visual is hashtag turn railroad, that can also be seen as ladder - climbing the ladder, advance, prosper. It could also work really good as DBs social media project: crowd ideas are collected via twitter or similar using #increDBllab *there are two variations: one with and one without double letter L. Please share oppinions - thx :)