A short, open and very friendly name which creates positive disruption. It allows first-hand declination of key values like MobilITY, ConectivITY, VersatilITY, CreativITY, that are both relevant for the transportation sector and inspiring to the people. It brings forward the effervescence of ideas, willingness to congregate and collaborate and openness to new, out-of-the-box solutions. ITY is a very good name for an entity that needs to create relationship with the rest of the organization.
Brand the Lab