DCULT
DCULT is the new unconventional force for Deutsche Bahn

Solution

The name DCULT derives from "Deculturalization" which is a rarely used word. It is defined as the removing, changing or abandoning of one's own culture and replacing it with another. Deutsche Bahn is certainly on the right track to enhance its own company culture with this "innovation lab". DCULT will be the unconventional force the company needs to integrate innovation and changes into their new culture.

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