The name INEO is a combination of the words innovation and neo (meaning "new" in greek). INEO is short, easy to remember and catchy. The name can be read as "I" NEO as well. This puts a strong focus on the special teammates working on extraordinary tasks.
The visual identity shows a strong dynamic with a lively gradient. This represents the neccessity of INEO to see the ordinary in different ways. The design offers numerous possibilities to link to others - and to move them.