The concept of "Mirificatio" is simple. It's latin for wonderful creative power, and it is the name proposed for DB lab. The graphic Key element in the logo puts together the idea of independence and innovation. It's a symbol of a design and a principle of open to new opportunities for product and business innovations.
Brand the Lab
Brand the Lab
hmmm very static? The one with the red box might be indeed. Therefore the one without I also prefer.
@ Inkice. Thank you! Can you tell me why it needs to be so dynamic? Did I misunderstand the brief somehow.
The more I look at this logo the more i like. I'll try to explain why static. First, the brief says "agile" (reliable to Quickly and Easily move) and, imo, a laboratory for innovation and creative ideas should be so. The creation process must be dynamic and agile, ideas must move, fly, joining, training ... and that's the key to getting the most surprising results. That is the key concept that I see. The graphic of the key in the logo is wonderful as a concept ... but I need the rest of concept and without it just it's a rigid, static key (Square closed down no help for this as it is shown). I like the two circles connected and I think there could get an amazing logo, perhaps opening the top ... creating a path or channel for ideas (found below) are free to flow, making it more dynamic. (the key inside the red square intensifies the concept of static ... the key is locked!). that's only my opinion!! On the other hand, I agree with the comment about the name. Yet despite this, this logo is one of my favorites. Good luck!
It's really nice to discover that you have an solid argument and you had the time to expose it to me. I really appreciate that!
The name sounds really italian to me for some reason (: I pronounce it in my head with that accent. I wonder if it's only me because I guess DB wouldn't really like that association much. The design looks very neat - as I said, I prefer the top one for now. Looking forward to see where you take this!
Hi Dora, It's a latin word so it is kind of normal to sound like that :). I will see if I could find some other names. Thanks for the feedback!
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about 5 years agoI like the simplicity in the font and visual, although I think it is hard to say the word - think of when they are making a TV advertisement and the speaker should say it… Maybe shorten it a bit, or maybe use the key theme in it? Good luck.
Thanks! The naming seems to be the hardest part. I will definitely think about it .
I think the name is a bit too long but the logo is just brilliant; great job!!!
Thank you, I will try to do something about the naming :)
A solid entry! The first logo with the white background is more powerful in terms of dynamism and new opportunities. Good luck! :)
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