Brand the Lab

The new Deutsche Bahn Lab needs a unique brand identity. €10,000 prize pool

Current Rank: 5
voto
voto
5. Rank8.62 Rating37 Ratings46 Comments1045 ViewsSubmitted on Nov 07, 2014
Final rank: 5 of 488

3f

3f is "drive" - driving DB forward

3f 02 07 bigger
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3f 01 07 bigger
3f is dreif
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Solution

The german number 3 and the f sound like the englisch word "drive". DB is not only about moving trains and people it is also about driving innovation forward. Drive with it's different meanings is a short and memorable name for the DB lab.

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