Brand the Lab

The new Deutsche Bahn Lab needs a unique brand identity. €10,000 prize pool

Current Rank: 134
CreativeNetworx
Schulz Olaf
134. Rank7.03 Rating23 Ratings22 Comments754 ViewsSubmitted on Nov 10, 2014
Final rank: 134 of 488

redlab

Combining the brand color signalred of Deutsche Bahn with the shortcut for laboratory. Red and lab.

Redlab pos 01 width680
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Redlab neg 01 width340
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Mockup1 width340
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Logo neg width340
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T shirt width340
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Door width340
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Folder width340
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Solution

A simple combination of two words to visualize the brand essence. Showing the letters d and b in signalred as a shortform for DB Deutsche Bahn.

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