Brand the Lab

The new Deutsche Bahn Lab needs a unique brand identity. €10,000 prize pool

Current Rank: 6
Gestaltungsbude
Gestaltungsbude
6. Rank8.43 Rating41 Ratings58 Comments1043 ViewsSubmitted on Nov 10, 2014
Final rank: 6 of 488

DB SYNTOGRID - transport of ideas

The tonality is innovative, creative, expert, agile, partnership based, visionary and entrepreneur.

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Solution

The idea behind the picture mark is a combination between a post it and an arrow. It shows the way of a idea: from a simple written note to a realization. The colors following the DB corporate design. The name DB SYNTOGRID includes the words synergy and grid. Following the idea "The whole is more than the sum of its parts" from Aristoteles the name combines the design-driven and innovative aspect. The brand slogan works referring to the DB idea of "transport" in a expertise and visionary way.

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