The first part MOTIL describes the transport related aspect of the company and the second part, PEDIA refers to a compilation of ideas at one single place, as in Wikipedia. The logo resembles an open book with the letters 'd' and 'b' at the spine of the book, their tails leading on to making up the opposing pages of the book. It also resembles a bird in flight, lending a sense of movement, thereby connecting the theme of Ideas( Book) and Transport(Wings).