Brand the Lab

The new Deutsche Bahn Lab needs a unique brand identity. €10,000 prize pool

Current Rank: 7
crislud
crislud
7. Rank8.41 Rating48 Ratings55 Comments1064 ViewsSubmitted on Nov 12, 2014
Final rank: 7 of 488

THIRD RAIL hub

The third power.

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THIRD RAIL hubLink to third-party material or short usage description : Cristina Ludwig
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Option06c bigger
THIRD RAIL hubLink to third-party material or short usage description : Cristina Ludwig
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THIRD RAIL hubLink to third-party material or short usage description : Cristina Ludwig
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THIRD RAIL labLink to third-party material or short usage description : Cristina Ludwig
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THIRD RAIL hubLink to third-party material or short usage description : Cristina Ludwig
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Solution

Third rail is an electrified rail that runs along the tracks, giving power to trains. Used mostly in subways and rapid transit systems. The idea behind is to get the power of this new hub by DB to create a faster, unique, energetic and to the point company. Each symbol represents also a speach ballon that together can merge and create new symbols and icons.

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