Even if "move me" is a often used phrase, it just fits absolutely perfect for this project. In a time where competition is greater than ever for a corporation like DB, it's simply not enough to only transport persons and goods from A to B. Customers and business partners demand "move me" physical but also "move me" emotional. To achieve this you need innovative and creative solutions. This is what the project DB Lab is about. This is the key to future growth and success.