suddenly people will find büble bier bottles missing the büble. this would not be announced to anyone and will be a surprise and mystery for büble fans to raise controversy about. i think this is a great lead up to planetboom's kiezparty campaign, and blends seamlessly with my commemorative bottle series once büble is found. full explanation below:
eventually, there will be a press release, that büble is venturing out to the big city. we should temporarily change the label graphics slightly to show a city skyline instead of the countryside. a concurrent poster campaign announces these bottles are limited time only and collectible. if budget allows, we can extend the idea over a 2 year period with a different city skyline each month commemorating one of the new export markets. The labels will return to normal once the campaign is over.